What Signage Do I Need for My Business?
Signage is a powerful tool to attract customers and increase brand visibility. Choosing the right signage for your business depends on your specific needs and location.
By carefully considering these factors, you can make a well-informed decision on the type of signage that best fits your business needs, maximizes visibility, and aligns with your brand’s goals.
Whether you need a simple door sign or an attention-grabbing storefront display, these guidelines will help you create effective signage that works for you.
Here's a guide to help you decide.
Determine the Purpose of the Signage
Brand Awareness
If your goal is to get people to recognize your brand, opt for large, bold signage that includes your logo, slogan, and brand colours.
Directional or Informational
If you're guiding people to a specific location, make sure your signage is easy to follow with clear, concise directions and legible text.
Promotional
For special offers or events, choose signage that stands out with eye-catching graphics and a strong call to action.
Choose the Right Material for Durability and Location
Outdoor Signage
For signs exposed to weather, such as storefronts, banners, or outdoor displays, select weather-resistant materials like vinyl, acrylic, metal or aluminium.
Indoor Signage
For inside spaces, such as offices or stores, use materials like acrylic, foam board, or PVC for a polished look.
High-Traffic Areas
Use sturdy materials like aluminium or acrylic for durability in high-traffic environments (e.g., malls, trade shows, or event spaces).
Size and Placement Considerations
Consider the viewing distance and space availability when choosing the size of your signage.
Outdoor Signage
Larger signs are better for high-visibility areas, while smaller signs work well in more intimate settings or specific locations.
For example: Large signs work well for storefronts or billboards where they need to be visible from a distance.
Indoor Signage
Smaller signs are better for office spaces, menus, or indoor directional signs. Think about placement—will the sign be placed at eye level or high up? Make sure the size and design are visible from the intended vantage point.
Consider the Visibility and Readability
Your sign should be easy to read, even from a distance or in challenging lighting condition.
Legibility:
Ensure text is large enough to be read easily from the intended distance. Avoid using small fonts or overly complex fonts.
Contrast:
Use high contrast between the text and background. For example, black text on a white background is easy to read.
Lighting:
If your signage will be in low-light areas, consider adding illumination or using reflective materials for visibility at night.
Design and Branding Consistency
Signage should reinforce your brand identity, so keep the style consistent with your other marketing materials like business cards or websites.
Make sure the design of the signage aligns with your brand identity. This includes using your brand colours, fonts, and logo in the design.
Keep your design simple and avoid clutter. Clear messaging and an attractive design will draw more attention.
Special Features to Enhance Your Signage
Special features can make your signage stand out and improve its effectiveness, especially for high-profile locations or events.
Add features like illuminated signage (LED lights) for visibility at night or digital screens for interactive, dynamic content.
Consider 3D elements for a modern, impactful look, or use special finishes like spot UV coating to highlight specific areas.
Regulatory Compliance and Permits
Always verify with local authorities to avoid fines or delays related to non-compliant signage.
Ensure that your signage complies with local regulations, including zoning laws and signage restrictions in your area.
Check if a permit is required for outdoor signage or for placing large, illuminated signs.
Keeping Your Signage Looking Its Best
Think about how the signage will be installed:
do you need brackets, stands, or a mounting frame? Consider the installation complexity.
Plan for maintenance:
Signs exposed to the elements may need regular cleaning or updating, so choose materials that are easy to maintain.
By following these tips, you can choose the right signage to effectively attract customers, enhance brand visibility, and make a lasting impression.
What Signage Do I Need for My Business?
Signage is a powerful tool to attract customers and increase brand visibility. Choosing the right signage for your business depends on your specific needs and location.
By carefully considering these factors, you can make a well-informed decision on the type of signage that best fits your business needs, maximizes visibility, and aligns with your brand’s goals.
Whether you need a simple door sign or an attention-grabbing storefront display, these guidelines will help you create effective signage that works for you.
Here's a guide to help you decide.
