1. Who we are

SIGNSEEK is a Sydney-based signage and print agency. We provide design, production coordination, and installation services to businesses across the Sydney metropolitan area.

Our services include shopfront signage, 3D illuminated signs, window graphics and privacy film, vehicle graphics, wayfinding and compliance signs, and print and marketing materials.

• "SIGNSEEK", "we", "us", "our" refers to the SIGNSEEK business.
• "You", "your" refers to anyone who contacts, enquires with, or engages our services.

This policy is prepared in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

2. What information we collect

2.1   Information you give us directly

When you contact us, submit a quote request, book a site visit, or engage our services, we may collect:

• Your name and business name
• Phone number and email address
• Business address or site location
• Details about your signage project including scope, timeline, and budget
• Brand assets and files you supply for the purpose of your project

2.2   Information collected through our forms

We use online forms for quote requests, contact enquiries, and site visit bookings. Information submitted through these forms is stored in our client management system and used to respond to your enquiry and progress your project.

2.3   Information collected through our AI receptionist

SIGNSEEK uses an AI receptionist to handle initial enquiries. When you interact with it:

• Your messages and responses are processed and stored
• Any contact details you provide are recorded in our client management system
• Conversation history may be reviewed by our team to follow up on your enquiry

2.4   Information collected through our chat widget

If you use the chat widget on our website:

• Your messages are stored and may be reviewed by our team
• Any contact details you provide in chat are added to our client management system

2.5   Information collected automatically through our website

When you visit our website, tracking tools may automatically collect:

• Pages visited and time spent on each page
• General location at city or region level only — not your street address
• Device type, browser, and operating system
• How you arrived at our site, for example via a search engine or referral link
• Actions taken on the site such as button clicks and form interactions

This data is collected in aggregate and used to improve our website. It does not identify you personally.

3. Cookies and tracking tools

3.1   What cookies do

Cookies are small files stored on your device when you visit a website. We use cookies and similar tracking tools to:

• Understand which pages and content are most useful to visitors
• Track where visitors come from so we can improve our marketing
• Measure how well our website and advertising performs

3.2   Third party tracking tools

Our website uses third party analytics and advertising tools provided by external platforms. These tools collect data in accordance with their own privacy policies. We use them to measure how visitors find and use our site. We do not sell data collected by these tools to any third party.

3.3   How to manage cookies

You can disable or manage cookies through your browser settings at any time. This will not affect your ability to browse our website or contact us. Guidance on managing cookies is available at aboutcookies.org.

4. How we use your information

We use the information we collect to:

• Respond to your enquiry and provide you with an accurate quote
• Coordinate your signage project from brief through to completion
• Send project updates, confirmations, invoices, and follow-up communications
• Send you marketing emails about our services where you have opted in or where we have a legitimate business reason to do so
• Improve how our website, AI receptionist, and business processes work
• Meet our legal and record-keeping obligations

We do not use your information for any purpose beyond what is listed above without asking you first.

5. Email marketing and communications

5.1   Marketing emails

We may send you occasional emails about our services, new offerings, or relevant signage topics. We will only do this if:

• You have opted in to receive marketing from us, or
• You are an existing client and the communication is directly relevant to services we have provided

5.2   How to unsubscribe

Every marketing email we send includes an unsubscribe link. Click it at any time to stop receiving marketing emails. Unsubscribing from marketing does not affect transactional emails such as quotes, invoices, and project updates.

5.3   Compliance

Our email practices comply with the Spam Act 2003 (Cth). We do not send unsolicited commercial email.

6. Who we share your information with

We do not sell your information. We do not share it for third party marketing purposes. We only share your information in the following limited circumstances:

6.1   Production and installation partners

As part of delivering your project, we work with specialist suppliers, manufacturers, and installation contractors. We share relevant project details with these parties only where necessary to complete your job. They are not permitted to use your information for any other purpose.

6.2   Our business platforms and tools

We use third party software platforms to manage client communications, store project information, coordinate workflow, handle enquiries, and send marketing communications. These platforms may store data on servers located overseas. We select platforms based on their security standards and compliance with applicable privacy laws. Your data is not accessible to other businesses using the same platforms.

6.3   Legal requirements

We may disclose your information if required by law, or if we reasonably believe disclosure is necessary to protect the safety of any person or to comply with a legal obligation.

7. Payment information

SIGNSEEK does not store your credit card or bank account details. Payments are processed through secure third party payment platforms. We only retain records of payment amounts and dates for accounting and legal compliance purposes.

For questions about payment security, contact us at [email protected].

8. How we protect your information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, including:

• Storing information in password-protected systems with restricted access
• Using reputable, security-certified software platforms for data management
• Limiting access to personal information to only those who need it to do their job
• Not sharing login credentials across team members or third parties

9. How long we keep your information

9.1   Active clients

We retain client information for 7 years from the date of your last transaction with us. This aligns with Australian taxation and business record-keeping requirements under the ATO record-keeping guidelines.

9.2   Enquiries that did not proceed

If you made an enquiry but no project proceeded, we retain your contact details for a reasonable period in case you return. After that period your details are removed from our active systems.

9.3   Deletion

Once the retention period has passed, we securely delete or permanently de-identify your information. You may request earlier deletion where our legal obligations permit it — see section 10.

10. Your rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate or out of date
• Request deletion of your information, subject to our legal obligations to retain certain records
• Opt out of any marketing communications we send you
• Know how your information is being used and who it has been shared with

To exercise any of these rights, contact us using the details at the bottom of this page. We will respond within 14 days.

11. Complaints

11.1   Contact us first

If you believe we have handled your personal information incorrectly, contact us first at [email protected]. We will acknowledge your concern within 5 business days and work toward a resolution.

11.2   External complaint

If you remain unsatisfied after contacting us, you may lodge a formal complaint with the Office of the Australian Information Commissioner (OAIC).

• Website: oaic.gov.au
• Phone: 1300 363 992

12. Changes to this policy

We may update this policy from time to time to reflect changes in our business or in applicable law. The current version is always available at signseek.com.au/privacy-policy. If we make significant changes, we will take reasonable steps to notify existing clients.

13. How to contact us

For any questions about this policy, to access your information, or to raise a concern: